Ostrich production is expected to rise by 7% in the 2024/25 season, reaching 150,000 birds from 140,000 in the previous season. This growth is fueled by favorable returns for feathers and leather, stable meat prices, and reduced feed costs. The end of a prolonged drought in the Klein Karoo and good rainfall in the Southern Cape have allowed farmers to grow more lucerne, significantly lowering feed expenses compared to previous years.
Despite these positive trends, the market faces challenges. Demand for high-end leather in France, Italy, and the United States remains strong, but the market for ostrich feathers has declined in China and the European Union, potentially lowering feather prices in the coming season. Meat markets have been stagnant, but there is potential for growth in preheated meat exports to the EU and UK and for new markets like dry ostrich meat products.
Traceability and animal welfare continue to distinguish the industry, with growing emphasis on the “One Health” approach, addressing animal, environmental, and social responsibilities. Compliance with these standards is seen as essential for maintaining access to high-end markets.
On the production side, ostrich chick and egg production have dropped significantly over the past two mating seasons. Cool and wet weather is suspected of affecting breeding, with some farms reporting up to a 60% decline in egg production and a 50% drop in hatchlings. Farmers like Laubscher Coetzee have decided to end the breeding season early to give birds time to rest, aiming to improve outcomes for the next cycle.
Experts urge farmers to consider market conditions carefully when buying ostrich chicks and to focus on improving raw skin quality and feeding efficiencies to maximize profitability. While challenges persist, strategic planning and adaptability can help farmers navigate uncertainties and seize opportunities in the evolving ostrich industry.